Dry Pro



Company profile

DryPro makes a special cast protector in a Latex sleeve. The Latex sleeve is pulled over the cast or area you need to protect and then a palm-vacuum pump is used to remove the air and secure a water-tight fit around the cast or water sensitive area. This company and its team represent a success story where a better idea leads to a better "mouse-trap" and then a venture is started. DryPro employs a full set of sales channels:
 Internet sales through their web-store.
 Phone-in retail in their call center.
 In-direct sales through incentive programs for professionals in the health care industry.
 Professional retailers, such as doctors.
 Major distributors.
 Trade shows.

How SalesKite helps them

To organize and manage such a wide range of customers they rely heavily on the CRM features to keep track of the professional and distributor sales and communication. The web-store and special retail order page are designed to handle the larger volume of smaller one-time orders. For the In-direct sales channel a referral code system is utilized on the web-store to track which individuals produce orders as well as tracking trade show performance.

DryPro has also integrated PayJunction for automated Credit Card payments on the web-store and in the back end. It is estimated that PayJunction helps save $2000-$4000 in Credit Card fees the first year due to the lower rates offered directly to SalesKite customers. SalesKite also integrated the FedEx shipping system using DryPro's account, this helps speed up the shipping process, allow sales people to track packages and reduces labor costs. The SalesKite order handling system is also being used to produce packing lists, invoices and statements.

Web-design (www.drycorp.com)

As part of honing their marketing in late 2007, a new web-design was introduced and after looking at various administrative systems, they decided to go with an all integrated system. SalesKite installed their web-site into a CMS (Content Management System) structure with an E-store that extends directly from the back-end inventory system. DryPro helped SalesKite upgrade the checkout process and make a more dynamic CMS design that allows more flexibility in adding META tags, titles for each web-page and inventory items, and other web-optimizing features. In addition, DryPro was the first company to get Google Analytics integrated into the CMS system, which has now become one of SalesKite's recommendations for new web-sites.

Next features they are looking to utilize

DryPro is looking to start using the inventory control system, which can be done either in Production or Order flow. DryPro assembles the products as they are ordered, so they will be using the innovative Order flow system. In addition, they will probably move up to an OmniAdministrator level administrative system by using our system for full financial integration.